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Are you consistent in your training?
It’s commonly said that it can take around 66 days for a human to form a new habit (or break an old one). While I don’t have a magic number for dogs, keeping this idea in mind can really help set realistic expectations when you’re working on behaviour change. So often, people are understandably looking for a quick fix—something that stops the pulling, barking, jumping up, or ignoring recall right now. And when it doesn’t change instantly, it’s easy to assume the training “isn
Shannon Fry
May 12 min read


So you want to work with animals? Easy right? Let me explain why its not for everyone!...
Unfortunately 'Loving animals' isnt enough to do this job, whether you are a dog walker, pet sitter, dog trainer, horse groom. Just loving them isn't enough, you need a passion, you need knowledge, grit and determination to turn up everyday. Even when the days are long and the weather is rubbish. Being a dog walker isn't a summer only job, we are out there wind and rain regardless! We may, just may take a break if it snows! Did you think that working with animals meant that y
Shannon Fry
Apr 123 min read
This post is for the pet professionals out there...
When starting your own business it is so important to find your niche. Find what makes you different, what your speciality is, what you excel in... and once you have that your business will sell itself! The pet industry is a HIDEOUSLY over saturated market, there are hundreds of dog walkers, group walkers, trainers, groomers out there. Stop comparing yourself to other trainers, walkers, pet professionals and start selling what business you want to sell. For me i love agility,
Shannon Fry
Mar 91 min read
Pain signals in dogs
Understanding Pain Signals in Dogs: A Comprehensive Guide ========================================================== Understanding pain signals in dogs is crucial for pet owners to ensure their furry friends receive the appropriate care. Dogs cannot verbally express their discomfort, so they rely on body language and behavior to communicate their pain. Here are some common signs that may indicate a dog is in pain: Behavioral Changes Aggression: A normally friendly dog may gr
Shannon Fry
Jan 242 min read


Understanding Behaviour Changes in Dogs: A Comprehensive Guide
Recognising Changes in Your Dog's Behaviour Behaviour changes in dogs can signal various issues. These may include: Pain Emotional distress Cognitive decline Illness When we notice a change in our dog's behaviour, it's crucial to investigate the underlying causes. Common Causes of Behaviour Changes Pain and Discomfort Pain can manifest in many ways. A dog in pain may become more aggressive or withdrawn. They might also show signs of discomfort, such as limping or avoiding cer
Shannon Fry
Jan 232 min read


Stay the Course: How to Stay Focused on Your Dog Training Goals (No Matter What Others Say)
A dog with a red collar Training your dog is a journey—one that’s deeply personal, often challenging, and incredibly rewarding. Yet one of the biggest obstacles many dog owners face isn’t their dog at all. It’s the noise from the outside world. “Well, my dog learned that in a week.” “You should try this method instead.” “I’d never let my dog do that.” Sound familiar? If you want long-term success with your dog, learning to stay focused on your goals—and not be swayed by other
Shannon Fry
Jan 192 min read
📘 WEEK 3 — Positive Reinforcement vs. Punishment: What Science Says
Dog training remains controversial in many communities, especially with the rise of social media advice that mixes old-school dominance methods with modern techniques. But research overwhelmingly supports one approach: positive reinforcement . Why Positive Reinforcement Works Reward-based training builds behaviors through motivation. It avoids fear, anxiety, and aggression, which often accompany punishment-based methods. It also allows dogs to make choices and become problem-
Shannon Fry
Jan 151 min read
📘 WEEK 2 — How Dogs Learn: A Simple Guide for Every Pet Parent
Dogs learn in predictable, scientifically measurable ways. Understanding the “why” behind behavior gives you power—not through force, but through clarity. This guide breaks down learning theory into easy terms every dog owner can use. Operant Conditioning (Learning From Consequences) Operant conditioning is the heart of dog training. It means behavior is shaped by what follows it. There are four quadrants: Positive Reinforcement (R+) — adding something pleasant to increase be
Shannon Fry
Jan 81 min read


Mastering Dog Recall Techniques: How to Improve Your Dog's Recall Skills
Training your dog to come when called is one of the most important skills you can teach. A reliable recall keeps your dog safe, strengthens your bond, and allows for more freedom during walks and outdoor activities. However, many dog owners struggle with this essential command. This guide will walk you through effective dog recall techniques, practical tips, and solutions to common problems. Understanding Dog Recall Techniques Recall training is the process of teaching your d
Shannon Fry
Jan 54 min read
📘 WEEK 1 — The 10 Core Principles of Modern Dog Training
Modern dog training has evolved dramatically over the last several decades. Once dominated by correction-based methods and dominance theory, today’s leading trainers rely on science-backed techniques that emphasize communication, trust, and positive reinforcement. Whether you’re a new dog owner or someone looking to deepen your understanding of behavior, these ten principles will form the foundation of everything you do with your dog. 1. Dogs Learn Through Consequences — Not
Shannon Fry
Jan 12 min read


No Reward Without Risk
For those who know my business, know we cover a range of things. Pet care Dog training Dog walking We cover a range of animals including - Dogs, cats, horses, reptiles, birds and plenty of other animals. In all parts of my business there is a risk of things going wrong, being bitten by a dog, scratched by a cat or kicked by a horse. Theres a risk of dogs running off, animals being injured, cars breaking down. But without these risks, there is no business. If you're too scared
Shannon Fry
Nov 25, 20252 min read


How to Plan a Dog-Friendly Adventure
Planning a trip with your dog can be one of the most rewarding experiences. It allows you to explore new places while keeping your furry...
Shannon Fry
Oct 14, 20253 min read


How to Plan a Perfect Dog-Friendly Holiday
Planning a holiday with your dog can be a wonderful experience, but it requires some extra preparation to ensure both you and your furry...
Shannon Fry
Oct 7, 20254 min read


Discover the Best Dog-Friendly Travel Tips
Traveling with your dog can be one of the most rewarding experiences. It allows you to explore new places while keeping your furry friend...
Shannon Fry
Sep 29, 20253 min read


Top Dog-Friendly Destinations in the UK
Exploring the UK with your furry friend can be a delightful experience. The country offers a variety of dog-friendly travel spots where...
Shannon Fry
Sep 22, 20253 min read


The Professional Standard
I am proud to announce I am now a member of The Dog Trainer School. As a member, I adhere to the guidelines of the Professional Standard...
Shannon Fry
Sep 8, 20251 min read


How to Make Solo Dog Walks Fun and Safe
Walking your dog alone can be a peaceful and rewarding experience. It offers a chance to bond with your furry friend, get some fresh air,...
Shannon Fry
Aug 4, 20253 min read


How to Build a Strong Bond Through Dog Training
Building a strong bond with your dog is one of the most rewarding experiences a pet owner can have. This connection is not only about...
Shannon Fry
Aug 2, 20254 min read


The Basics of Effective Dog Obedience Training
Training your dog can be a fulfilling and educational experience. Not only does it help bond you with your pet, but it also equips your...
Shannon Fry
Jun 18, 20254 min read


How to Safely Walk Your Dog Solo
Walking your dog is not just a routine; it's an essential bonding experience that promotes physical and mental health for you both....
Shannon Fry
Jun 13, 20253 min read
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